About
New Insight Financial, based in Winter Haven, Florida, provides retirement planning and financial strategy services to individuals and couples. The firm operates as a fiduciary and is led by Jim Cooper, a Certified Financial Fiduciary and National Social Security Advisor with extensive experience in retirement income planning, Social Security optimization, and long-term care considerations. The firm takes a fact-driven, educational approach to retirement planning, addressing key financial risks and helping clients structure customized strategies based on their individual circumstances and risk tolerance. New Insight Financial offers clients complimentary access to Generational Vault, a secure online platform for storing financial and legal documents.