About
Lucia Capital Group is a San Diego-based financial planning and wealth management firm led by Ray Lucia Jr. as chairman and CEO, with locations nationwide. The firm employs CERTIFIED FINANCIAL PLANNER™ professionals, Chartered Financial Consultants, and in-house CFAs who operate as fiduciaries and charge on a household fee-based model. Services include comprehensive financial planning, portfolio management, tax-efficient strategy design, retirement income planning via their Bucket Strategy®, insurance planning, healthcare and long-term care planning, and estate coordination. The firm emphasizes a "Strategy First®" approach that prioritizes financial planning before investment selection, with ongoing monitoring and advice across client accounts.