About
Falcon Financial & Insurance Solutions, Inc. is a financial advisory firm based in Fresno, California, offering insurance analysis and planning services to clients across multiple states. The firm is led by Fred Rich, a CERTIFIED FINANCIAL PLANNER™ with additional credentials including ChFC®, CLU®, and RICP® designations, along with Series 7 and Series 65 licenses; Fred has worked as a financial adviser since 2005, beginning at Morgan Stanley and later New York Life Insurance before co-founding Falcon Financial in 2009. The firm serves pre-retirees, retirees, business owners, and professionals, emphasizing clear goal-setting and straightforward communication to address complex financial matters.